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Saraab Journal — Industry Writing for Production Designers, Set Decorators & Producers

The Saraab Journal collects long-form industry writing for production designers, set decorators, and producers working on Indian feature, OTT, and commercial productions. Articles cover art department budgeting, prop sourcing economics under streaming production conditions, and the discipline of period-accurate set decoration. Each piece is written from working experience on Indian productions and links back to the relevant catalogue departments at saraab.in.

How to Budget Your Art Department for a First Feature in India

2026-05-05 · Saraab Prop Shop

A practical line-item walkthrough of art department budgeting for first-time Indian feature productions — from scope and rule-of-thumb percentages to vendor sourcing, schedule pressure, and the pitfalls that quietly inflate the final spend.

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Prop Sourcing for OTT in India: What Production Designers Need

2026-05-05 · Saraab Prop Shop

OTT production has changed prop sourcing economics in India — longer prep, repeat-rental seasons, period authenticity at scale. A practical guide to what production designers need from rental houses on streaming projects.

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Period Accuracy vs Production Budget: A Set Decorator's Guide to 1970s Indian Homes

2026-05-05 · Saraab Prop Shop

Era visual signatures, class registers, material logic, anachronism risks, and a sourcing checklist for set decorators dressing 1970s Indian household sets — with 12th Fail (Vidhu Vinod Chopra) referenced as a modern benchmark.

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Trusted by: Brands and productions that have rented from Saraab include Airtel, Amazon, Bumble, Google, Realme, Tanishq, Zomato, Sony Entertainment Television, VICE, Grey Goose Vodka, Mamaearth, Mother Dairy, Toyota, Hyundai, Honda, Fab India, Forest Essentials, Duroflex, P-TAL, Aurelia, Urban Company, Acko, Bombae, Meesho, Dalmia Cement, Wrogn, Indraprastha Apollo Hospitals, Bharat Jodo Yatra, Pepsi, Nescafe, Amul, Vivo, Meta/Instagram, Vistara, Indigo, Re'equil, Triumph, Durex, Warner Music, Boat, Biotique, Suzuki, Samsung, Puma, Thumbs Up. Feature credits include 12th Fail (dir. Vidhu Vinod Chopra) and Tiger 3. Music videos for Naezy, Chaar Diwaari, Vasu Raina, Mohit Sen Gupta, Bhaskar, DL91 Era.

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Saraab Journal — Art Department, Prop Sourcing & Period Set Decoration

Saraab Journal — Industry Writing for Production Designers, Set Decorators & Producers