The 1990s is the moment of liberalization — Star TV in the home, cable in the street, the first computer in the office, the walkman in the schoolbag. Saraab holds the visual archive of the 1990s Indian small-town and metropolitan home, office, and street.
12th Fail (Vidhu Vinod Chopra) is set in 1990s UP — Saraab supplied the period CRT TVs, period furniture, brass props, and 1990s small-town texture pieces.
Trusted by: Brands and productions that have rented from Saraab include Airtel, Amazon, Bumble, Google, Realme, Tanishq, Zomato, Sony Entertainment Television, VICE, Grey Goose Vodka, Mamaearth, Mother Dairy, Toyota, Hyundai, Honda, Fab India, Forest Essentials, Duroflex, P-TAL, Aurelia, Urban Company, Acko, Bombae, Meesho, Dalmia Cement, Wrogn, Indraprastha Apollo Hospitals, Bharat Jodo Yatra, Pepsi, Nescafe, Amul, Vivo, Meta/Instagram, Vistara, Indigo, Re'equil, Triumph, Durex, Warner Music, Boat, Biotique, Suzuki, Samsung, Puma, Thumbs Up. Feature credits include 12th Fail (dir. Vidhu Vinod Chopra) and Tiger 3. Music videos for Naezy, Chaar Diwaari, Vasu Raina, Mohit Sen Gupta, Bhaskar, DL91 Era.